Twigeo

June 2026, Contract

Twigeo is a digital marketing agency based in Stockholm, New York, Varna, and Los Angeles, with a multi-cultural team of 60 across varying competencies. The agency has managed growth strategy for leading global brands including Duolingo, Tinder, Strava, Viaplay, and Revolut. I worked full-time at Twigeo as a Designer, Head of Creative, and Operations Director from 2016–2024, before transitioning to freelance work.

BACKGROUND

Design and deliver a plan and supporting materials for a 2-hour team building workshop to be facilitated by the CEO.

CHALLENGE

Twigeo hosted a company-wide offsite in June 2026 in Varna, Bulgaria, combining team building with strategic exercises. CEO Rikard requested a workshop he would facilitate himself, aimed at team building and strengthening psychological safety — deeper than typical social activities, but not emotionally heavy, within a 2-hour window. He also wanted the session to build excitement for the company's road ahead, and to help operationalise the team's recently launched values, which had not yet been put into practice.

SOLUTIONS

After a series of meetings with Rikard to understand the brief and the company's current stage, I developed a workshop built around four exercises with a deliberate emotional arc, moving between past and future. The session opened with a short check-in inviting participants to envision their role in Twigeo's future. This was followed by a longer exercise, adapted from Brené Brown's work on operationalising values, in which the team discussed value based behaviours they already exhibit. To balance this heavier exercise, I introduced a lighter, more joyful segment for the team to reminisce over shared experiences at Twigeo. The session closed with individual reflection on personal takeaways.

I delivered a full session plan with timeline and contingency options, slides, facilitation notes, and supporting templates — walking the CEO through everything in a meeting to ensure clarity and address questions. The result was a plug-and-play workshop that set both the facilitator and team up for success!

  • I’m so thankful that you facilitated so much culture and growth in this workplace. I’m very lucky to have worked with you. I admire your candor and commitment to your values.

    — Twigeo employee

  • Thank you for challenging me and making me better!

    — Twigeo employee

  • I heard you were involved with the teambuilding workshop for Varna and recognised the exercises 👌🏼👌🏼🫶🏼🫶🏼

    — Twigeo employee

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